Who we are
Wales Recycles is the national recycling campaign for Wales. Supported and funded by the Welsh Government, and adopted locally by local councils and other partners, the campaign aims to encourage consumers to recycle more things more often from all around the home. Wales currently boasts the highest recycling rates in the UK and we want to see a continued growth through an on-going programme of engaging, inspiring and informative campaigning. WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
To reduce waste/increase waste prevention activity by general public;
To increase preparation of reuse activity by general public;
To increase waste recycling activity, including participation, by general public;
To increase awareness within local communities for the need for treatment facilities to treat municipal food and residual waste.