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Hand holding up three fingers with the slogan "Third in the world at recycling, just saying. Be mighty recycle"

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Be Mighty. Recycle campaign

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Be Mighty. Recycle campaign

The Be Mighty. Recycle campaign was first launched in September 2020 and is Wales’ largest ever recycling campaign which aims to help Wales reach its targets of 70% recycling by 2025 and becoming a zero-waste nation by 2050.

White hand holding an apple core with the caption "Be fearless in the face of food waste"

Funded by Welsh Government and managed by Wales Recycles, the Be Mighty. Recycle campaign was delivered in three bursts from September 2020 to March 2021.

Woman's hand holding a green plastic shampoo bottle with the slogan "Boss your bathroom bottles"

Wales is currently third in the world at recycling and the campaign encourages Welsh citizens to recycle more of the right things more often to help get Wales to number one in the world at recycling.

White hand holding a drink can with the slogan "Keep crushing cans"

We work with partners across Wales to amplify the Be Mighty. Recycle message to their customers, employees, students, visitors, members, tenants and stakeholders.

Find out more

For more information about the Be Mighty. Recycle campaign visit

If you are interested in becoming a partner, please email us at [email protected]

Be a part of something Mighty and let’s get Wales to number one!

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