Be Mighty. Recycle campaign
The Be Mighty. Recycle campaign was first launched in September 2020 and is Wales’ largest ever recycling campaign which aims to help Wales reach its targets of 70% recycling by 2025 and becoming a zero-waste nation by 2050.
Funded by Welsh Government and managed by Wales Recycles, the Be Mighty. Recycle campaign was delivered in three bursts from September 2020 to March 2021.
Wales is currently third in the world at recycling and the campaign encourages Welsh citizens to recycle more of the right things more often to help get Wales to number one in the world at recycling.
We work with partners across Wales to amplify the Be Mighty. Recycle message to their customers, employees, students, visitors, members, tenants and stakeholders.